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A way for nonprofit funds to generate free marketing with their hard-earned cash

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A proposal I created while participating in Effective Altruism activities

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Scott Liang

Bringing tech startup techniques to the nonprofit realm

I've long had a passion for philanthropic work. Not long ago, I became involved with Effective Altruism, a movement focused on understanding which charities actually have the best outcomes.

Just think about it: If the money you donated could save two lives instead of one, wouldn't you rather it save two? This seems commonsensical, but more often than not people are swayed by false metrics such as "look how little our CEO gets paid." If you haven't already, I highly recommend you check out Givewell.org. They're the best outcome evaluator in the biz and have a running list of the top charities to give to. Some might surprise you!

Effective Altruism organizations have made a lot of progress over the years but are still largely unknown among the general public. Having been immersed in the tech startup scene for some time, and exposed to many of their clever marketing techniques, I wondered if some could be bridged over to the nonprofit realm.

Maybe so! Below is a proposal to generate free marketing for effective charities by running funds through a novel referral marketing engine.